Article promotion is an increasingly popular way to make your business and products more visible. If someone goes through a link in your writing to purchase a product, you will earn a commission. This article contains important tips to help you develop your own article promotion approach.
When writing articles, keep in mind that the article needs to be informative and entertaining. Try to write in a friendly, informal style. If your topic is extremely technical, or has a lot of industry specific terms, try to write some of it in layman’s terms so it is interesting for all readers, not just the hardened professional. Boring, hard-to-read content will drive readers away.
Your articles should be readable for years to come. Find topics that generate interest now and will in the future. You want your readers to be interested in articles that you wrote past, as well as the ones that you wrote today. If your readers can still use your old content, then they’ll definitely like your newer content.
After you have had some practice at writing, you will have built a significant amount of content that is spread throughout the web. Make an eBook that contains your most popular articles on one topic and give it away or sell it. A good eBook can easily be shared, which means more people would be exposed to your content.
Besides submitting your articles to directories, make sure you submit them to blog networks. Blogging is very popular and a good blog can drive major traffic to a site. Every time you submit an article, be sure to check it for your personal details, like your name and website.
Use caution when taking the advice of the article writing gurus. Most people who write on the topic also make a living writing on the topic, meaning they possibly have never marketed an article for a business other than their own in their life. This doesn’t make everything they say worth nothing. Just be sure you take their intel in due course with your own experiences.
Unless websites delete your articles, they’ll remain there and can be used to drive traffic to your website. Linking your main articles to other articles is a great way to help gain exposure.
The articles should short and to the point. Use less than 500 words and catch your readers’ interest at the introduction. Online readers tend to have shorter attention spans so you need to capture their interest quickly. You can always add more explanatory information later in your article, but make sure the first line or two will keep them reading.
Your title is more important than most anything else you will write. In order to get someone’s eyes on your article, you have to “sell” it to him by having a title that grabs his or her attention. Make it reader-friendly and appropriate to your topic. Make sure the reader knows what they are in for with your article from the title.
If a well-known personality has been seen with your product, ask if you can use this to your advantage. A celebrity endorsement of this type can really increase your sales and costs nothing. However, it is important to understand that making false claims about a celebrity can land you in a great deal of trouble legally.
Be sure to seek the assistance of another person when you are using articles to market. If you put a lot of time and money into marketing, but then have an unappealing article, it will all be a waste. It is quite possible for you to focus so much time on building in marketing features that you completely overlook simple mistakes in grammar or word choice.
Article distributors or directories are a great way to get the word out about your content. Essentially, a distribution service takes your articles and sends them to thousands of different directories. This is automated, so the work on your end is minimal. Make sure to consider the cost of these services as there is usually a fee for using them. If the investment is worth the outcome is a question you must ask yourself.
Article submission offers success because you can promote exactly what it is you want to promote. You can get commissions when people read your content and then buy what you are writing on. These tips can get you started on your way to success in article promotion.